Résumé

High-level creative marketing & communications professional with broad experience working directly with clients to develop business-transforming creative concepts, sharp strategic visions, and eye-catching work. In my heart, I’m a creative. In my brain, I’m a strategist. In reality, I’m a partner that knows how to create the right content to meet specific challenges and goals. When I’m not crafting great work, you’ll find me crafting cocktails, making my own bitters and competing in Ironman triathlons, but not all at the same time.

Creative Director / mcgarrybowen / Chicago, IL / October 2011 - Present

Clients: Mondelēz International (Triscuit, Teddy, belVita & Halls), Kraft Foods (Planters, Oscar Mayer, Kraft Cheese), Rustoleum, Sears and Jewelers Mutual

- Concepted and executed all aspects of advertising campaigns including almost 100 pieces of content—mini documentaries, TV spots, bite-sized social posts, case studies and beyond
- Creatively managed content productions as big as $1MM and as little as $100k for all types of content including print, TV, radio, digital and social
- Sold the belVita client on an expansive $750K content shoot, rather than their originally planned $250K production for 2019
- Relaunched Planters Cheez Balls with an inventive social campaign that garnered 1.6MM organic social impressions and 1.4B media impressions in one week
- Co-managed campaign development for Triscuit from 2016 to 2018 with average yearly billings of $1MM; including partnership with Cecily Strong and an innovative crowdfunding partnership with Indieigogo & 20 craft food producers
- Created multiple social/digital campaigns recognized as best in class by Facebook, Google and other platform partners
-Influenced strategic development through strategy session participation, positioning statement generation and testing stimulus development for multiple brands
- Worked with global Mondelēz clients to maintain consistent messaging across North America, Europe & the Middle East
- Managed and mentored a team of integrated creative professionals- Concept and execute all aspects of advertising campaigns

Associate Creative Director / FCB / Chicago, IL / October 2008 – October 2011    

Client: Motorola

- Created local and global launch campaigns for Motorola products
- Created a national launch spot and integrated program for the first Motorola Android tablet
- Created content to help the Business Development team craft narratives for new business pitches
- Managed a team of 4 creatives and one designer

Senior Copywriter / Havas / Chicago, IL / April 2006 – September 2008

Client: Sprint

- Wrote & produced a myriad of direct mail, digital content, retail promotions and beyond for Sprint
- Produced a holographic experience for Sprint-Nextel that featured Rusty Wallace and traveled to NASCAR races nationwide

Copywriter / Rhea & Kaiser / Naperville, IL /  December 2002 – April 2006

Clients: Caterpillar, The Cat Rental Store, Pfizer and Bayer CropScience

- Produced my first TV spot
- Wrote radio spots for agricultural markets nationwide
- Learned the advertising business and was exposed to the pharmaceutical category

University of Missouri-Columbia / Columbia, MO / 1998 - 2002

- Bachelor of Journalism: Advertising Emphasis, Minor: German Language