Dan West
Creative Director
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Cheez Balls

How do you bring back one of the most iconic snacks ever?

Put one canister on eBay

Put one canister on eBay

Hide a few more on Craigslist and LetGo.

Hide a few more on Craigslist and LetGo.

Send one Tweet, and watch everyone go nuts.

Send one Tweet, and watch everyone go nuts.

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Watch the story get picked up by a single news station

Watch the story get picked up by a single news station

And then watch the floodgates open

The results:

The results:

1.6 million organic social impressions

18,000 clicks on Mr. Peanut’s auction

1.4 billion media impressions

...all from putting a few canisters for sale online.

...all from putting a few canisters for sale online.