
Cheez Balls
How do you bring back one of the most iconic snacks ever?

Put one canister on eBay

Hide a few more on Craigslist and LetGo.

Send one Tweet, and watch everyone go nuts.


Watch the story get picked up by a single news station

And then watch the floodgates open

The results:
1.6 million organic social impressions
18,000 clicks on Mr. Peanut’s auction
1.4 billion media impressions
