Dan West
Creative Director
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One A Day - Gratitude Project

How do you get people to talk about multivitamins? You premiere a film at the Tribeca Festival. Obviously.

We partnered with a star

Tapped into the cultural trend of gratitude with compelling real-life stories

Tapped into the cultural trend of gratitude with compelling real-life stories

Then wove them together into a 15-minute documentary

Supported with an integrated social campaign

Earned unpaid segments on mornings shows

Earned unpaid segments on mornings shows

And earned coverage galore

The results

The results

1.4B+ media impressions

5.6MM+ video views across all channels

116k organic social impressions